Dealer Network Development

Your company’s continued success in the water treatment industry will depend on the efforts of the people closest to your customers: your dealers.  Your products’ performance will ultimately ride on the quality of the dealers supporting them. Need help with your dealer network? Look to SEAS. Our team has unmatched knowledge of the dealer side of the business. We’ve been dealers ourselves – for decades – and we continue to advise leading dealers and invest in their companies. We’ll help you optimize results from your dealer network.

Step by Step to a Stronger Dealer Network

  • Review and assess your current dealer network and its effectiveness
  • Establish improved metrics for evaluating dealer performance
  • Review current dealer relations and find areas for improving communications
  • Consider “outside-the-box” approaches to dealer management
  • Evaluate establishment of an independent nonprofit dealer association
  • Set up the dealer association to advise and coordinate on best practices
  • Identify opportunities for better training of dealers
  • Provide training in product support, process improvement, marketing, and sales

Case Study Aligning a Manufacturer with Dealers to Spark Growth

A leading manufacturer  demonstrated excellent core competency in developing and delivering innovative new water quality products. However, the difficulty of coordinating the needs and demands of over 200 dealers caused mixed internal and consumer messaging. This led to less than acceptable sales growth and eroding dealer relations. More »

Dive In!

Contact us to arrange a free one-hour consultation with SEAS. We’ll discuss your needs and explore ways to meet them. More »

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Clients and Affiliations

SEAS has provided consulting to over 200 leading companies in the water quality industry. Clients rely on us to conduct in-depth analyses, interviews, and process testing to help determine the best ways forward. Our understanding of your market is unmatched.